Construction Information Technology Blog

Bidding, Digital Documents and Blogs

Posted by Dave Robertson on Sep 15, 2011 7:18:00 AM

What do online bidding, digital documents and blogs have in common? Not much, except possibly this blog that attempts to discuss issues relating to those topics. There is a lot of noise today about social media, blogging and similar topics and how they are an essential element to every business. Does your construction related business really need a Twitter strategy? Probably not … but possibly.

For obvious reasons I pay attention to what is happening in the blogosphere, on the internet and in social media. If, by chance, your company is one of those interested in how to do blogging well or for that matter you have an interest in marketing I have a recommendation for you. Seth Godin is one of today’s most popular marketing and technology thinkers. He is a prolific blogger and is a great example of how to do it right in addition to that fact that his material is very useful. This is an example of his latest work.

organization chart

Manu's funny brilliance aside, this collection of org charts might help you think hard about why your organization is structured the way it is.

Is it because it was built when geography mattered more than it does now? Is it an artificact of a business that had a factory at its center? Does the org chart you live with every day leverage your best people or does it get in their way?

You can check him out at http://sethgodin.typepad.com/seths_blog.

Topics: Online tools, Construction industry, Social media

Social Media for Construction?

Posted by Dave Robertson on Jun 18, 2010 7:58:00 AM

In the last few weeks I’ve had several emails extolling the virtues of social media for the construction industry. Despite my many years of involvement in the industry and in particular the years spent introducing new online construction technologies; I have to admit I think it is still too early for it to have much utility as a construction related business activity.

social media for constructionSome of the available options are clearly more useful to a business than others and we are still in the early stages of figuring how they can be of value to our clients and our business. Twitter, Facebook, YouTube and Linked In are some of the more notable options to connect and share information about you and your business. Our company has videos on YouTube to help people find us and learn more about our products. I get that. I have an active Linked In account and I find it a useful way to stay connected to colleagues, particularly those that I don’t see that often. We also have a corporate page on Linked In, again to help people learn about our company. So, I get that one too. Facebook is more of a mystery at this point. If your business requires a lot of networking then maybe there is value here. Twitter is the high profile option that seems the least likely of all to have any real use for construction related businesses.

I have had a front row seat on the willingness and readiness of construction professionals to use online tools and technology for their businesses for over 12 years. Based on that experience I don’t expect a mad rush in the industry to sign up for Twitter accounts and start tweeting each other. I’d be interested to hear from others if you are using any of these technologies and how they are helping you in your business.

Topics: Online tools, Construction industry, Social media